Tom Andrews explains why Shura is the next big thing in the world of indie-pop.

Growing up in Manchester; and being born to a Russian actress and an English documentary film-maker you could almost argue that Shura was born to be a star.  With her shiny production and catchy melodies, which seem to echo the 1980s pop scene, it is easy to see why Shura has quickly become one of the hottest new artists around. As a finalist in BBC’s Sound of 2016 poll Shura is quickly claiming her title as a revolutionary artist paving her way into the music industry.

Finding fame  from the success of her breakthrough single Touch, which has currently racked up a cool three million streams worldwide; sitting nicely alongside the twenty-six million views on the tracks video that was edited and and directed by Shura herself. Which features couples kissing alongside sleek production and colourful backgrounds. Following on from the success of the debut single came the chilled out Just Once and the 80s inspired Indecision.  

The latest single What’s It Gonna Be? featured as BBC Radio 1 DJ Annie Mac’s hottest record in the world; is a smooth yet sparkly dance-infused track which talks about the issue of not knowing whether love is always returned.  The video features the synth-pop princess alongside Nick Denton, who is Shura’s real life brother, in a tale of teen love and confusion ending with a subtle but sweet twist. Gaining over four hundred thousand views in less than a week it is easy to see the Touch hitmaker was not a flash-in-the-pan but a prodigy within the music industry. With a collection of hot singles and the debut album entitled Nothing’s Real due for release on 8th July she shows no sign of slowing on her reign of synth pop slayage.

You can catch Shura at Glastonbury, Bushstock and many more UK festivals this summer.